It gives me great pride to appoint my daughter Adriana as the new CEO of Cisneros. She is the third generation to lead our company.
This moment has taken me back to when I took over Cisneros under very different circumstances. I was 25 years old and my father, Diego Cisneros, had just passed away. From that moment on, thanks to my father’s extraordinary lessons, and the support of his executive team and that of my brothers and sisters, I was able to take on the challenges of corporate expansion and diversification, which yielded incredible gains and consequently transformed us into a global company.
This step has been very different for Adriana. She joined Cisneros more than seven years ago and spent the past four years as Vice Chairman and Director of Strategy; which has allowed her to prepare for this new endeavour. During her tenure, Adriana took our company to another level, leading our expansion in the digital world, developing new lines of business, creating strategic global partnerships and fostering an innovative approach to Corporate Social Responsibility that is linked to each of our business units.
Adriana thoroughly understands that for a family business to endure time throughout several generations, she must presistently favor change, with innovation at the helm, while preserving the fundamental values that were instilled by my father since our company’s beginnings and that have provideda solid foundation, and the reliability and excellence for which we have distinguished ourselves, and that have allowed all our companies to flourish along with a invaluable human capital.
Patty and I are incredibly pleased and proud of Adriana, and we know that under her leadership, Cisneros will explore new paths and with the support of a deeply rooted tradition and an ideal team, she will be able to face a complex and challenging ever-changing world.
