November 2013

I would like to share with you another interesting interview by Bloomberg of my daughter Adriana as the new CEO of Cisneros. In the interview, she mentions relevant aspects of our future plans and the niche markets with the greatest potential for the organization’s growth. Adriana clearly states that her focus is on Latin America, where there are markets very favorable for expansion, as well as her goal to bolster our status as a leader in Spanish-language TV. How can that be achieved? Through new acquisitions, expanding our production companies and capitalizing on the growth of e-commerce in Latin America. I am convinced that’s precisely the most promising course for Cisneros, with Adriana at the helm, representing a new generation of leadership and knowledgeable of the digital tendencies from which new platforms and formats have originated like digital advertising, which is currently experiencing the highest rate of growth in Latin America and where there are markets with great potential. In this interview, she also mentions a number of our other investments, including Tropicalia, our real estate project in the Dominican Republic, and Miss Venezuela.  The latter was exemplified to demonstrate how to generate greater growth in existing companies while expanding their digital reach.

I invite you to see the interview through the link below:

Cisneros’s First Female CEO Seeks Latin America Expansion by Adriana Cisneros

I would like to share with you a very good article The Miami Herald wrote about my daughter Adriana as the new CEO of Cisneros.

Published on October 28^th, the article very well presents the challenges she has taken on in her new role, as well as the way she has prepared herself to face them. The journalist, Cindy Krisher Goodman, mentions several strategic points that I consider will be driving force behind Adriana´s leadership in the coming years: the first is innovation, which began a few years ago with her own initiative to create the company´s digital division; this marked the beginning of a restructuring that would ultimately establish three new corporate divisions: Cisneros Media, Cisneros Interactive, and Cisneros Real State. The second is to continue the company’s expansion, which produced optimal results in the ‘80s and ‘90s, and now presents a new challenge for Adriana; and the third is to transcend frontiers, conquer new territories, and increase audiences across the different formats in a world where creating relevant content has become a very competitive business.

The article also addresses the issue of successions in family businesses in Latin America, and how it has been a priority for our organization, a process meticulously organized and appropriately planned in Adriana’s case.  She now devotes a portion of her time to contemplate how to engage the next generation in the business, and envision the type of company we want to be in the future.

I invite you to read it:   

The new face of Cisneros by Gustavo Cisneros