Every year, at its Honor Night Gala, the Advertising Educational Foundation (AEF) recognizes the role of advertisers, agencies, media, students and important personalities for their contributions to the entertainment industry and society in general.
This year, I had the honor to receive the special “Lifetime Achievement Award” in recognition of the role of the philanthropic activities of the Fundación Cisneros in Latin America and for my career in the entertainment industry.
I feel very proud of this distinction since it represents many decades of effort devoted to improving education in the region as a catalyst for development. Today, Corporate Social Responsibility initiatives are part of our business strategy. This means that each new project or business venture we undertake includes a contribution to the community where it resides that fosters development and well-being for its inhabitants, and strives to provide them with the tools they need to become more competitive in a more demanding society.
You can see those activities in the video that follows: