CisnerosCSR

During the 90s, when my wife Patty and I founded the Patricia Phelps de Cisneros Collection (CPPC), we set out to promote Latin American cultural values. What began as a passion for collecting, also became a responsibility for sharing the diversity and sophistication of Latin American art through over 60 exhibitions and multiple loans to institutions around the globe. It has been hard but rewarding work, and the recognition has been tremendous.

After years of perseverance, the CPPC team is making history. Starting this week, 150 works of art that were part of this Collection will now belong to New York’s Museum of Modern Art (MoMA). This donation brings Latin America and its modern art to the world’s art stage, incorporating it into a global context and giving it the relevant role it plays in the universal history of art.

From now on, MoMA’s visitors will enjoy works by Jesús Soto, Geraldo de Barros, Hélio Oiticica, Waldemar Cordeiro, Juan Melé, Willys de Castro, Carlos Cruz-Diez, Tomás Maldonado, Lygia Clark, Gego, and Mira Schendel, among many other great artists at MoMA’s exhibitions. Likewise, by 2020, a great exhibition dedicated to these works will be on display at the museum’s new wing.

In an attempt to preserve and share these works and reach as many people as possible, the CPPC has built close relationships with institutions sharing its purpose to disseminate Latin American art. On this occasion, part of this knowledge is transferred to a museum such as MoMA, which is widely recognized and welcomes three million visitors per year, and 12 million online viewers.

Patty’s path with MoMA merged long before the foundation of the CPPC, since it was in 1981 that she joined the museum’s International Council. This relationship has grown increasingly stronger over time, to such a point that today we confidently entrust them with these 150 works of art and will establish a fund for the creation of research institute for Latin American art. Needless to say, this event is making Patty’s dreams come true; dreams that I fully share and support.

Together with my wife Patty, and my children Guillermo, Carolina and Adriana, as well as our great CPPC team, I celebrate such an extraordinary opportunity to raise public awareness about Latin America at MoMA through our greatest modern art representatives. Congratulations, everyone! Let’s keep working together on spreading art from our hemisphere in every possible scenario!

Chapter 1: Patricia Phelps de Cisneros, A Passion for Latin America from Colección Cisneros on Vimeo.

Opinions

Endeavor is a nonprofit organization devoted to promoting high impact entrepreneurship. It currently supports 1000 entrepreneurs around the world. It began operations in September 2013 in Miami thanks to support from the Knight foundation where my daughter Adriana was invited to form part of the founding committee.

Since her incursion into Cisneros, Adriana has infused a great entrepreneurial spirit both inside and outside the company. She is conscious of the responsibility we have as business people to promote countries’ entrepreneurial development by getting young people involved, not only through financing but also by equipping them with the know-how they need to convert their ideas into powerful businesses.

This is why in December last year, in my capacity as an Endeavor Mentor, I had the honor of participating as a judge for the ISP (International Selection Panel). Alongside my counterparts Jocelyn Cortes-Young, Daniel Heise and Lisa Raggiri, as well as Board Members Maurice Ferré, Sean Wolfington, Andrés Moreno and Ernest Bachrach, I was able to meet and interview people with entrepreneurial projects from 15 countries who are participating in the rigorous process of becoming part of this global network.

During the 2014 ISP, 40 high impact entrepreneurs representing 22 companies were selected by the panel and were admitted as new Endeavor members.

A Spanish company that really caught my eye during one of the group of presentations where I was involved, was Shazura (previously known as Shot & Shop). It is a software which plans to revolutionize the way we search for images on the internet. Its modern technology was developed by Sira Pérez de la Coba and transforms photos and videos into numbers. These numbers are then converted into data which means they are able to be compared with one another on the internet and facilitate searching.

In recent years at Cisneros Interactive, we have placed a lot of emphasis on developing digital companies that add value and we can see a lot of potential in Shazura to make the lives of many people easier. It is also an excellent opportunity for developing e-commerce. During its beginnings, this venture has already helped thousands of users to find clothes they like, based on just one pattern.

This is why I am pleased to share with you that alongside my daughter Adriana, Edgar Bronfman Jr. (Former Chairman and CEO of Warner Music Group) and Jordanian entrepreneur Walid Tahabsem, we have decided to support Sira to take use of his platform to the next level. This will be done with financing of US$1 million and will mean the company will very soon be able to set up in Silicon Valley.

At Cisneros, we are proud to be able to propel these kinds of innovative projects which contribute to making the web a more powerful business tool.

Here is an article with all of the information: Spanish Startup Wins Billionaire Backing for “Google of Images”.

Interviews

As part of the Inter-American Development Bank’s annual meeting, I had the opportunity to participate in a round table discussion organized by the prestigious British publication The Banker on the Dominican Republic’s growth in recent years and its plans for sustainable development.

Leading the discussion was the publication’s economic editor, Silvia Pavoni, with the participation of some of the country’s most important business leaders and policymakers, including Enrique Ramírez Paniagua, General Manager of the Reserve Bank; Fernando Capellán, President of Grupo M and CODEVI; José Miguel González Cuadra, President of CCN; and Reuven Bigio, CEO and Vice-Chairman of Grupo GB.

The main points of discussion included the current macroeconomic landscape, the relationship between development and social policy, the country’s importance as a tourist destination, its financial and banking systems, and direct foreign investment. Key takeaways are summarized in the latest edition of The Banker.

According to Silvia Pavoni, “The Dominican Republic is undoubtedly the current economic star of Latin America in terms of growth,” with its prosperous tourism industry, a revitalized mining sector and a healthy economy with solid investment levels all serving as catalysts for its development.

The Banker highlights a 7% growth in the country’s GDP in 2015, which was partly due to the country’s ability to control its budget deficits, among other factors.

Last February, Cisneros announced the start of construction on the Tropicalia Four Seasons, which will contribute to the positioning of the Dominican Republic as a point of reference in sustainable tourism. We are very excited to participate in the country’s continued growth and help drive its tourism development forward.

Cisneros

Today marks the beginning of a new chapter for our company and our family. We proudly announce the launch of Tropicalia; a tourist luxury destination, on the south coast of Samaná in Esmeralda Beach, Dominican Republic.

My relationship with Costa Esmeralda, in the Dominican Republic, is like those relationships resulting from love at first sight. Ever since I saw it from up above, 25 years ago, I was sure that I was given the opportunity to do something different with my life; something that would also help us give the country what it had given us up till then and is still giving us: the warmth of its people and the beauty of its environment. This is what the Dominican Republic –our second home, a special place– does; thus our proposal had to be special too. This is how Tropicalia was born almost ten years ago.

Throughout this period, we have invested in the community and the environment of Miches, being aware that they are the most important things. We wanted to make sure we would set up foundations to ensure the sustainability of anything we intended to do, and we have succeeded. The model we have decided to use –the public-private alliance– has had a lot to do with this. We have worked together with the Ministry of Public Works, the Ministry of Tourism, the Ministry of the Environment, the Ministry of Education, the U.S. Agency for International Development and the Multilateral Investment Fund of the IDB, as well as other national and international foundations.

Education has been the focus of many efforts. Today we can say that, thanks to the Tropicalia Foundation, over three thousand students have improved their skills and school results. Furthermore, 250 professors have improved their teaching and knowledge skills.

Over 210 million pesos invested in programs intended to improve the community’s productive skills aiming at becoming part of the chain of value, have given a boost to entrepreneurship and financial education of more than twenty thousand people in Miches and nearby locations.

Yesterday we took our first step to continue our walk with the idea that the already achieved well-being be maintained and grow. The construction of the Four Seasons Tropicalia hotel will change the luxury tourism paradigm in the Dominican Republic; it certainly means a qualitative and quantitative huge leap with an incalculable range of value for the country that will bring about a new era of projects of this caliber.

Four Seasons Tropicalia will have 169 keys, apart from the 40 Four Season residences; a wonderful golf course, and various amenities that will be part of the first phase of Tropicalia as a whole.

This means an investment of 310 million dollars through two years. During the construction and operation period of the Four Seasons Tropicalia, it will employ 1,800 people. Having this sustainable, luxury hotel is part of the low density and low environmental impact real estate development in the area, the Cisneros Real Estate’s flagship.

During these years we have learned vastly from Costa Esmeralda, its people and its environment. This was required for maintaining the sustainability of a project such as Tropicalia. Today, we are sure to have a strong, robust and healthy tree planted.

Thanks to all Dominicans for making this project a reality.

Opinions

Ever since Ptolemy, humans have described the contours of earth’s lands and seas according to their observations, with each new discovery redrawing the map. Even now, with a multitude of scientific tools that help us describe our world’s geography with great precision, there remain uncharted territories in our understanding of its cultural boundaries and how they are interconnected across borders. With an attitude of adventure, what we find when we look afresh at our suppositions may forever change our mental map of what we thought we knew.

One common supposition is that distance breeds difference. Though distinctions among nations and peoples exist, it’s my view that brains are wired to be more like one another than unlike, and it has always been important to me to understand what connects us all. In Latin America, I see that there are more similarities between, for example, Brazil and Argentina, or between Venezuela and Colombia, or between Bolivia and Peru. We’ve had a common ancestry and a common history through the wars of independence. And even after the wars of independence, when we diverged in some respects, we have shared a tremendous culture together, and we have two languages that unify us all.

Global exchange is built on commonality, cooperation, and collaboration, and Latin America has been a nexus of global commerce and culture since the Colonial period. It’s nothing new—the creation of those networks of finance, ideas, objects and people that unite us in so many ways, and which we now refer to as globalism, has been happening for a very long time, over great distances.

Like so many families everywhere, my grandchildren’s family has included men and women who were willing to take risks to overcome distances in order to resettle in more opportune soil. Ancestors on both the Cisneros and Phelps side—my family and my wife Patty’s family—found homelands in Spain, Venezuela, Cuba, Trinidad, Spanish Florida, England, and the United States. In researching our genealogy for our grandchildren, it has become clear that a seemingly genetic predisposition toward adventure, a sense of the vital importance of education for all, and an ability to adapt and change—combined with moments of good fortune—have allowed us to respond to challenges and has made us successful. With that success comes responsibilities.

One responsibility we take very seriously is the preservation of the many wonderful examples of material culture from Latin America that comprise our collections. Preserving the heritage of artworks involves more than the crucial work of caring for them physically. It involves giving them new avenues of correspondence with other works of art and other traditions where they may be studied in public, and creating new scholarship that reveals previously unseen connections and discovers new facts.

When Patty and I began collecting the landscapes of Latin America by traveler artists to and within the region, we recognized that the images they recorded from the seventeenth to nineteenth centuries represented a way to perceive a world whose boundaries transcended political borders. They further provided an understanding of Latin America as a longstanding participant in networks of interconnected ideas, traditions, and fruitful exchange.

We have been delighted to be able to collaborate with Hunter College, the City University of New York’s Graduate Center, and Americas Society, to organize an exhibition of the landscapes that demonstrate those connections, and to publish a book about them with new scholarship by distinguished scholars and students from the two schools.

Patty and I are especially proud of the students, whose research and curatorial work contributed tremendously to both the exhibition and book. Their work has added important gains to the intellectual preservation that will allow these works to live for a new generation, who will no doubt discover in them national identities with more in common than previously imagined.

Gustavo CisnerosInterviews


I am very excited to share with you that on October 16th, one of my biggest life dreams was crystallized when I launched, “The Cisneros: Faces and Footprints of a Family (1570-2015)”.

The Royal Spanish Academy of History in Madrid was where, alongside my wife Patty, my son Guillermo and dear friends such as José María Aznar, Ana Botella and Bieito Rubido, I culminated a project of more than three decades of research about the origin of our family.

“The Cisneros: Faces and Footprints of a Family (1570-2015)” draws on the roots of the Jiménez de Cisneros family during its beginnings in Palencia, Spain; a place they were forced to abandon due to circumstances. Following a brief stay in La Habana, Cumaná and two decades in the Port of Spain, they finally established themselves in Caracas.

In 1982, two years following the death of my father (Diego Cisneros) I began this adventure inspired by him, who during his moments of reflection asked my mother Albertina and me to recover the family history for posterity.

Written by José Ángel Rodríguez, this book pays homage to the memory of my father. It would not have been possible without the collaboration of brilliant historians and archivists such as Antonio Herrera-Vaillant, Juan Torres Fontes, Manuel Amador González and Álvaro García Castro; not to mention Ms. Carmen Iglesias and Julio Ortega who contributed the prologue and epilogue. I thank them all deeply for the dedication and love they have put into this project.

Similarly, I would like to give special thanks to Mr. Javier Garciadiego, who accompanied me throughout the presentation of this project to Brown University and Ms. Enriqueta Vila Vilar, who honored me with her presence on that occasion.

Although this book began as an investigation into the origins of the Jiménez de Cisneros family, the result portrays an extensive mutual history which embraces us from across the Atlantic to the Pacific, and is told in our shared language. This is why I hope this book will inspire not only the descendents of the Jiménez Cisneros family to learn about and deepen their roots, but also all those families whose histories form part of the Ibero-American fabric which has been woven together to create our shared history.

Opinions

The Venezuelan Episcopal Conference (CEV) recently published an exhort in which it highlighted the message left by His Holiness, Pope Francis during his visit to Latin America. It encourages us to assimilate adversity with courage, hope and responsibility.

I would like to share some of the concepts I think aptly summarize the spirit of his message:

  • We are all needed to reconstruct Venezuela and to do so, we need to meet as brothers and sisters and look for solutions together.
  • We all contribute to creating the Venezuela we strive for.
  •  Venezuela is one.
  • All Venezuelans want a country that loves peace, promotes family unity and progress.
  • We need a wholehearted desire to overcome difficulties to create an environment favoring agreements, dialog and reconciliation throughout our country.

Here is the full document (available only in spanish):

Gustavo CisnerosOpinions

A few days ago in the Dominican Republic, I had the honor of accompanying his Majesty King Juan Carlos I of Spain at the inauguration of the street which now bears his name in La Romana.

H.M. King Juan Carlos, alongside President Danilo Medina, cut the ribbon and declared the “Avenida Rey Juan Carlos I” inaugurated. This street provides direct access to Casa de Campo from the International Airport of Romana via the Coral motorway.

Ministers of the Presidency, Gustavo Montalvo and José Ramón Peralta, were also present at the ceremony as well as well-known businessmen José and Alfy Fanjul, Felipe Vicini and Ramón A. Méndez.

The Dominican Republic is one of King Juan Carlos’ most visited vacation places and he has become one of the country’s most loved visitors.

Opinions

It fills me with happiness and pride to share with you that on April 21, at the VII International Conference on Transatlantic Studies held at Brown University, Cisneros: A Family History 1570-2015 was launched. It is a book inspired by my father and it crystallizes one of his biggest desires: to unearth the family history for posterity.

The text is a first edition originally created as a personal archive, but on October 15, we will be launching the publication at the Royal Academy of History in Madrid, Spain, in a format designed for a much wider audience.

While researching and journeying through the past to create Cisneros: A Family History 1570-2015, I have realized that our family DNA is made up of defining elements from modernity, such as predicting changes, innovating to bring them about and the resilience needed to live them and lead them. These are characteristics I see every day in my children and grandchildren and they remind me that this publishing venture which started as a tribute to my father’s memory is also a legacy for them and a project to continue enriching for years to come.

The book was written by José Ángel Rodríguez, with a prolog by Carmen Iglesias and an epilogue by Professor Julio Ortega. It is thanks to them it has been possible to compile our roots and give my family this beautiful gift.

I have also included an introduction I wrote in which I explain why this dream was important to me and why I would love to share it with you. I hope you enjoy it…

Opinions

Recently, we have been pleased to see President Obama’s Administration take commendable steps towards improving relations with Cuba, by opening up travel to the Cuban-American community, allowing expanded remittances and purposeful travel for more Americans. Without a doubt, these are significant advances which empower the Cuban people and allow the two countries to be more connected than at any other time during the last fifty years.

Now more than ever, the United States can support Cuban people to decide their own future, by crystallizing political reforms that have already begun.

This is why a group of 46 members from the political, business and foundation sectors have written an open letter to President Obama to request he does not back down on this issue. We have listed four recommendations to deepen the reforms taking place in order to give greater freedom to both private organizations and individuals to become, either directly or indirectly, catalysts of change in Cuba:

1.       Expand and safeguard travel to Cuba

2.      Increase support to civilian society in Cuba

3.       Prioritize relations in areas of mutual interest

4.      Offer financial guarantees

I share with you the entire text, hoping we will soon see greater progress in relations between the United States and Cuba.